The Modern State of Pet Health


Plump Pets

Given the collection of "premium," high cost pet food kibble products on the market, one might assume that pet health is advancing accordingly.

From a marketing and packaging standpoint, pet foods have never appeared better. But appearances can be deceiving.

According to, a startling 52.7% of U.S. dogs and 57.9% of U.S. cats are overweight or obese.

Diabetes is of course on the rise as well. "Since 2011, diabetes diagnoses in pets have increased by 32 percent in canines and 16 percent in felines. Just like humans, cats can be diagnosed with type 2 diabetes."*

One in four dogs will develop some form of cancer in their lifetime.

The negative health outcomes certainly run contrary to the mass scale messaging and imagery of the pet food industry.

Declining health, particularly in the form of chronic degenerative diseases is, in large part, the result of unnatural, carbohydrate-based pet foods. Pet obesity, diabetes, cancer, arthritis, dental disease, digestive, heart, eye, skin problems, autoimmunities, and so on are bellwethers for unnatural, high carbohydrate diets.

To truly advance pet foods and improve domestic pet health, a fundamental shift in pet food design is required. High fat, high protein Ketogenic Pet Foods™ stand in stark contrast to the harmful and ill-considered, starch-based pet foods that flood the marketplace.

Review our full lineup of nutritious foods and supplements for dogs and cats here.

For additional information on the ketogenic diet, and why it’s the most healthful and natural option for our pets, please review 
this article.